Applications for a webinar - project from Liftmarketing

Task: collect leads for a free webinar with further conversion to the purchase of the main product - the educational course.
Duration: 1 month
Budget: $ 2,792,50
Placement: Facebook Tape, Instagram Tape + Stories.
CA: People interested in marketing, advertising, business, sales.
Geo: Russia and Ukraine.

They used the segmentation of the audience by interest, tested the budget options at the level of advertising groups and the separate budget for each group.
The minimum rate and the target price are also tested.
Furthermore, separate retargeting campaigns were launched for involvement to the FB page, those who interacted over the last 30 days + restriction on the GEO and the most effective interests.

The result:
The budget is spent: $2,792,50.
The coverage is 214,700 users.
Advertisements are 10 627.
CTR is 2.25%.
1498 applications were collected for $1.87.
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