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Project: Education Course "Dropshipping on Amazon"
Task: collect applications for training with subsequent conversion to the purchase of a student course.Traffic runs on the landing + chatbot Messenger Facebook.Budget: $120 to $780 per day.Placement: Facebook and Instagram.Geo: Russia and Ukraine.Set up advertising on “cold” (with interest segmentation) and Lookalike 1% with those who bought the course before (downloads a file with users’ email addresses).On the landing were sent traffic with optimization under the target page.There was a problem with conversion optimization, because.By clicking on the "Request" button, the person went to the FB chat.It was decided to protest the translation from advertising immediately to chat.The result:
- For the purpose of Traffic with translation from advertising to chatbot: collected 7,696 requests at the price of $0.13 (click out cheaper, but there was a big refusal, people left without pressing the start button of the mail).- For the purpose of the Message: 118 started mailing at the price of $2.99 (the price of the application is more expensive, but traffic is more conscious, entered in mailing with the company).It was spent: $1 559.47New applications were collected: 975 at the price of $1.6.Work on the project is ongoing, it is planned to introduce in the chatbot the gameplay element to reduce the cost of conversion and increase the clickability.#InfoBusiness #Target #Target #Targeted #Advertising #Marketologist #Internet-Marketologist #Target #Targeting
Work details
Added 9 April 2020
313 views
Freelancer
Tatyana Voronova
Ukraine Dnepr  4  0

Available for hire Available for hire
2 Safes completed
On the service 7 years