We are promoting delivery with a solid ROAS - 500%!
COTO RORI — Sushi Delivery in Odesa
Field of activity: sushi and rolls delivery in Odesa with a takeout offer (-10%).
Target audience: residents of Odesa who appreciate Japanese cuisine, seek stylish service, and quality food for delivery or takeout.
Task: increase the number of orders through the website and Direct, grow brand awareness.
What has been implemented:
Content strategy:
Reels:
Creative videos with interaction: “What would you choose today? Set or rolls?”.
Videos showing customer emotions from received orders.
Focus on the cooking process, using fresh ingredients.
Stories:
Promotions: for example, “-10% on takeout” with specific details.
Polls: “Which rolls do you like more — salmon or eel?”.
Publication of videos from customers sharing their impressions.
Order optimization through the website:
Easy and intuitive interface for selecting dishes.
Integration of online payment and automatic discount system.
Implementation of push notifications for repeat customers (reminders about favorite rolls or new promotions).
Social media advertising:
Goal: conversions to orders through the website or Direct.
Audiences:
Residents of Odesa aged 18–40, interests: Japanese cuisine, sushi, restaurants, food delivery.
Lookalike audiences based on customers who have already placed orders.
Creatives:
Photos of sets with a call: “Order sushi right now with a 10% discount on takeout!”.
Animated banners with a timer until the end of the promotion.
Customer reviews in video format.
Special offers:
Loyalty: bonus system (for example, accumulating points for each order).
Promotions: sets of the day with discounts up to 15%.
Holiday offers: New Year/seasonal sets with gift wrapping.
Results:
(Data to be filled in after implementation.)
Number of orders through the website: 289
Average check: 800 UAH
Thanks to a stylish approach to visual content, engaging with the audience through stories, and attractive offers, COTO RORI has increased the number of regular customers and has become one of the recognizable sushi delivery brands in Odesa.
Field of activity: sushi and rolls delivery in Odesa with a takeout offer (-10%).
Target audience: residents of Odesa who appreciate Japanese cuisine, seek stylish service, and quality food for delivery or takeout.
Task: increase the number of orders through the website and Direct, grow brand awareness.
What has been implemented:
Content strategy:
Reels:
Creative videos with interaction: “What would you choose today? Set or rolls?”.
Videos showing customer emotions from received orders.
Focus on the cooking process, using fresh ingredients.
Stories:
Promotions: for example, “-10% on takeout” with specific details.
Polls: “Which rolls do you like more — salmon or eel?”.
Publication of videos from customers sharing their impressions.
Order optimization through the website:
Easy and intuitive interface for selecting dishes.
Integration of online payment and automatic discount system.
Implementation of push notifications for repeat customers (reminders about favorite rolls or new promotions).
Social media advertising:
Goal: conversions to orders through the website or Direct.
Audiences:
Residents of Odesa aged 18–40, interests: Japanese cuisine, sushi, restaurants, food delivery.
Lookalike audiences based on customers who have already placed orders.
Creatives:
Photos of sets with a call: “Order sushi right now with a 10% discount on takeout!”.
Animated banners with a timer until the end of the promotion.
Customer reviews in video format.
Special offers:
Loyalty: bonus system (for example, accumulating points for each order).
Promotions: sets of the day with discounts up to 15%.
Holiday offers: New Year/seasonal sets with gift wrapping.
Results:
(Data to be filled in after implementation.)
Number of orders through the website: 289
Average check: 800 UAH
Thanks to a stylish approach to visual content, engaging with the audience through stories, and attractive offers, COTO RORI has increased the number of regular customers and has become one of the recognizable sushi delivery brands in Odesa.
Irpen 
A little busy