Targeted advertising in injection cosmetology. Kyiv
Social Media Marketing (SMM)
Client: Injection cosmetologist
Client request:
The main goal is to promote lip augmentation and facial botox services in Kyiv to increase bookings and raise the average check.
What we did:
We segmented the audience into clusters, conducted a deep analysis of their pain points and needs.
We formulated a unique selling proposition (USP) that stood out in the market and met the target audience's requests.
We wrote a promotion strategy that was clear for the client and effective in practice.
We implemented micro-funnels for the blog that helped address potential clients' doubts.
Simultaneously, we launched both services (lip augmentation and botox) with different audiences and adapted creatives, which ensured a high conversion rate into bookings (25%).
Results:
Budget: $640
Number of applications: 180+
Average application price: $3.57
Audience growth: +214
ROI: 237%
Client request:
The main goal is to promote lip augmentation and facial botox services in Kyiv to increase bookings and raise the average check.
What we did:
We segmented the audience into clusters, conducted a deep analysis of their pain points and needs.
We formulated a unique selling proposition (USP) that stood out in the market and met the target audience's requests.
We wrote a promotion strategy that was clear for the client and effective in practice.
We implemented micro-funnels for the blog that helped address potential clients' doubts.
Simultaneously, we launched both services (lip augmentation and botox) with different audiences and adapted creatives, which ensured a high conversion rate into bookings (25%).
Results:
Budget: $640
Number of applications: 180+
Average application price: $3.57
Audience growth: +214
ROI: 237%