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AI art direction for luxury brands: Visualization of product DNA

In this case, I demonstrated the AI Art Direction approach, where the main task was not just to create an aesthetic image but to convey the "code" of the product. I analyzed the composition, mood, and target audience of the brand to create a series of advertising creatives that look like the result of many days of work by a large production team.
What was done:
Component analysis: Visual disclosure of the notes of the fragrance or ingredients through metaphorical images (raspberry, lavender, lace, metal textures).
Working with composition: Building complex still lifes where each element emphasizes the premium nature of the object.
Lighting Design: Artificial creation of professional studio lighting that perfectly falls on the glass and glossy surfaces of the bottles.
Technical stack:
Images: NanoBanana PRO and Seedream 4.5 for creating hyper-realistic textures.
Post-production: Final refinement of details and micro-contrasts in Topaz AI to achieve impeccable clarity.
Value for the client:
This is a ready-made solution for product launches. Instead of organizing an expensive product shoot, you receive a series of high-quality creatives that fully comply with your brand's guidelines.
Work details
Added 24 February
128 views
Freelancer
Kateryna Sorochan
Ukraine Ovidiopol
No reviews

Available for hire Available for hire
On the service 3 months 23 days