Attracting attention to the public project

The object/product of the event:
Public Charity Fund “Harkows with You”

Objectives / Task of the Project:
Increased coverage and involvement for the Kharkiv Youth Development Programme Competition KharkivGoingGlobal.
The work was mainly done with targeted advertising tools and also organic harvest. The project lasted one month.

Results of the project:
The main advertising activity was focused on Facebook. Over the course of 17 days there were 6 different campaigns formed after text activities.
As a result, the coverage of the project page among Facebook users increased by 49%, involvement and activity within the page - by 58%.
The average cost of a page subscriber attracted was $0.1, the cost of passing from Facebook to a site was $0.19 (the minimum price reached was $0.1).