Oleksandr Lisenko
Offer Oleksandr work on your next project.
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Kharkiv,
Ukraine
7 months 25 days back
a little busy
1 Safe completed
5 years back
1 client
age 47 years
on the service 11 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: advanced
English: intermediate
Skills and abilities
Programming
Portfolio
- All works 20
- Copywriting 1
- Marketing Research 1
- Social Media Marketing (SMM) 10
- Social Media Advertising 7
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126 USD Attracting participants to the webinar (Fb, Ig)
Social Media Advertising
Object / Product of Promotion:
Training company for speaker skills (Ukraine).
Objectives and objectives of the project:
… Attracting new participants to a free webinar with subsequent sale of the company’s paid products.
Characteristics of the project:
Attracting a free webinar was a pilot project for the company – before that, paid Products were always sold immediately. Recently, sales "in the front" declined (CPS increased), so it was decided to introduce new tactics.
The audience settings are implemented on the basis of the existing customer bases (LAL), as well as similar to previously interacting with the records of the Fb page and the Ig profile.
Results of the project:
About 80% of the registered were on the webinar.
Through the webinar, about 10 Products were sold for an average price of $42 (for $420).
The ROMI project is 526%.
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500 USD Lead Generation on Truck Drivers in the United States (Fb)
Social Media Advertising
Object / Product of Promotion:
Transportation Logistics Company (USA)
Objectives and objectives of the project:
… Search for drivers to work on cargo transportation.
Characteristics of the project:
The main difficulties in the project were related to the rules of Facebook vacancy advertising in the US: such advertising has very limited possibilities to set the audience.
In order to be able to use all the tools of the audience, it was necessary to select such formulations of the text of the ads and inscriptions on the banners so that there was no obvious invitation to work.
As a result, approximately every second campaign required additional (manual) moderation, which extended the launch time of the campaigns.
Results of the project:
Approximately 70% of leads are recognised by the customer as relevant.
The average CPL (for the relevant) was about $ 17.
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700 USD Attracting the audience for the Business Accelerator
Social Media Advertising
Object / Product of Promotion:
The Internet Development Fund
Objectives and objectives of the project:
… Attracting target traffic and leaders from Facebook and VK to various fund projects.
Characteristics of the project:
The fund projects have different orientation, respectively, each was required to select their own hypotheses and settings for targeted campaigns. Among the projects were:
Attracting startups (with a product of different levels of development)
Attracting specialists to work in startups teams (programmer, web developer, marketing scientists, etc.)
Attracting students interested in startups
Teachers of Regional Secondary Education Institutions
Auditors for Niche Educational Activities
Results of the project:
The average duration of each campaign under the project is 2-4 weeks. Depending on the project, it was either attracting leaders to Facebook or traffic to the site with its further conversion to applications.
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500 USD Attracting the audience to the site and leaders from Facebook
Social Media Advertising
Object / Product of Promotion:
Clinic of Anti-Age and Aesthetic Medicine
Objectives and objectives of the project:
… The collection of leads on Facebook and traffic on the site for the services of the clinic.
Results of the project:
The project with constant testing of hypotheses and evaluation of the effectiveness of attracting new applications through Facebook and through the site. During the work on the project (more than 1 year) the priority periodically moved towards each of the sources. The automatic rules of the Facebook office were applied to rapidly respond to changes in efficiency.
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102 USD Attracting the audience to the site of the clinic
Social Media Advertising
Object / Product of Promotion:
Local clinic
Objectives and objectives of the project:
… To provide the maximum amount of local traffic at the minimum price to the site of the clinic from Facebook, VKontakte and MyTarget.
Characteristics of the project:
It was necessary to ensure the coverage of the local audience with a minimum cost of access to the site. Campaigns mainly promoted the clinic as a whole, less often - individual actions.
Results of the project:
Following the tests, it was determined that the stable and cheapest traffic provides advertising in video ads on MyTarget.
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153 USD Collection of leads (applications) from wholesale buyers of iPhone
Social Media Advertising
Object / Product of Promotion:
A company that distributes Apple equipment in the CIS.Objectives and objectives of the project:
Attracting potential customers (opticers) through sent requests (leads) with a maximum cost of up to $2.5 per application.Description of the project:
The project started with test campaigns from the Facebook and VKontakte networks.Given the initial budget, in VKontakte the campaign takes on the Customer’s website, where traffic has already been converted into applications (through the form on the site).The Facebook campaign was only for the collection of leaders.Advertising on MyTarget is scheduled to launch after the performance of Facebook and VKontakte channels is determined.Results of the project:
… VKontakte advertising was suspended after 3 weeks of tests that gave the application cost 7-10 times more expensive than required.The decision was made to renew the testing of other targetings (reklam settings) of the VK after the test of MyTarget.Facebook campaigns were much more effective – depending on the settings, the price of the leads (request) varied from $0.5 to $2.4, which is excellent in terms of the KPI indicator.
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68 USD Promotion of video on social networks
Social Media Marketing (SMM)
The object/product of the event:
Corporate image video
Objectives / Task of the Project:
… To ensure the maximum number of videos on Facebook and VKontakte by users who are not subscribers to the company’s communities.Characteristics of the project:
The customer proposed, within a month, to make a major emphasis on promotion in the VKontakte network, and through paid posts in dispersed local communities.Parallelly, we were proposed a small budget ($10) to allow for targeted advertising on Facebook.Further analysis showed that the average cost of 1 video viewing through the VKontakte community was 2.25 times higher than in targeted advertising on Facebook.Almost the same situation was observed with the posting with a roll on a third-party page on Facebook - here the cost of viewing was 1.9 times higher than the target.Results of the project:
Through the testing of different promotional channels, we managed to optimize the campaign in time.With 40% of the budget, targeted campaigns on Facebook gave 65% of the total number of views received.
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200 USD Promotion of self-event in social networks and PR
Social Media Marketing (SMM)
The object/product of the event:
Exhibition of retro car/moto engineering, retro-rally (Kharkov)
Objectives / Task of the Project:
… Promotion of the event on social networks (Facebook, VKontakte, Instagram); comprehensive PR accompaniment of the project.
Description of the project:
The retro event took place in Kharkiv in September 2015 and included a exhibition of retro tech and rally on classic cars and motorcycles.
Such an event was held in Kharkiv for the second time.
Location: The Park. The “Start” stadium.
Organizers: the project of Retrograde with the support of the FAU.
Geography of participants: Kharkov, Kiev, Dnepropetrovsk, Zaporozje, Poltava.
Results of the project:
A broad lighting of the event was received in the listed social networks, which caused an increased interest of the audience in the event and retromatematics.
Thanks to PR activities, the attention of 40 media was attracted, including Main, Gromadsk-TV, 5 channels, UNIAN, Today, etc.
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135 USD Promotion of social networks and PR
Social Media Marketing (SMM)
The object/product of the event:
Kharkovsky Retro Slet (HARS)
Objectives / Task of the Project:
… Promotion of the event on social networks (Facebook, VKontakte, Instagram); comprehensive PR accompaniment of the project.
Description of the project:
The retro event of this level and scale took place in Kharkiv for the first time (June 2015). More than a hundred participants presented to the audience their retro cars, motorcycles, bicycles and other equipment over the course of two days.
Location: The Start Stadium.
Organizers: the project of Retrograde with the support of the FAU.
Geography of participants: Kharkov, Kiev, Dnepropetrovsk, Lviv, Zaporozje, Poltava.
Results of the project:
The event was broadly enlightened in the listed social networks, which caused an increased interest of the audience in the event, despite the fact that it was held for the first time.
Thanks to PR activities, more than 30 media were attracted, including Main, Express TV, 5 channel, UNIAN, Today, UT-1, 2+2 and so on.
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200 USD Attracting the audience to a Facebook site
Marketing Research
The object/product of the event:
Microcream from the Instantly Ageless
Objectives / Task of the Project:
… Generate the flow of the interested audience from the Facebook network to the site.™The cost of the target transition should not exceed $0.3.The geography of the project is the United States.Results of the project:
The project was conducted in two stages.Initially, test campaigns were launched to obtain the original data about the activity of the target audience.In parallel with this, the selection and segmentation of the audience for further appeals to it through advertisements was carried out.In the second stage, the main campaign ads have already been launched, the short results of which are shown on the screenshot of the advertising office.
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800 USD The Ukrainian version of WTJ
Social Media Marketing (SMM)
Object / Product of Promotion:
The first community of VKontakte of the Ukrainian edition of the journal Wreck This Journal from the edition "The Book Club of Family Relationship".
Objectives and objectives of the project:
… Creating, developing and supporting the first and only official community in Ukraine, as well as attracting 10,000 target subscribers within three months of activity with the budget.
Results of the project:
The project was in operation until the end of 2015 Due to the high interest in the promotion product and a large percentage of target audience among subscribers, the group has a very high involvement and visibility (an average of more than 1000 unique users per day).
One of the tasks of the advertising campaign is not only the set of a given number of subscribers, but also keeping the value for each at the level of $0,05.
Additional information:
The project’s advertising campaigns required continuous monitoring and adjustments to retain the cost of new subscribers within the set framework.
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100 USD Attracting attention to the public project
Social Media Marketing (SMM)
The object/product of the event:
Public Charity Fund “Harkows with You”
Objectives / Task of the Project:
… Increased coverage and involvement for the Kharkiv Youth Development Programme Competition KharkivGoingGlobal.
The work was mainly done with targeted advertising tools and also organic harvest. The project lasted one month.
Results of the project:
The main advertising activity was focused on Facebook. Over the course of 17 days there were 6 different campaigns formed after text activities.
As a result, the coverage of the project page among Facebook users increased by 49%, involvement and activity within the page - by 58%.
The average cost of a page subscriber attracted was $0.1, the cost of passing from Facebook to a site was $0.19 (the minimum price reached was $0.1).
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150 USD Promotion of delivery services in social networks
Social Media Marketing (SMM)
Object / Product of Promotion:
Japanese and Italian cuisine (Japanese and Italian)by Kharkov)
Objectives and objectives of the project:
… Creation and comprehensive promotion of customer services on Facebook, VKontakte, Google+ and Instagram.Communication with users on social networks.The development of communities on the main indicators (brand and product awareness, increased participation of subscribers, work with negative and claims, increased number of subscribers of communities, etc.)Results of the project:
The project is promoted exclusively by “white” methods and advertising (targeted) support.The activity in social networks ensures a constant increase in coverage and involvement of subscribers.The delivery service focuses on the quality of the order delivered.Of course, it does not go without episodes of dissatisfaction and claims of customers on social networks, which is immediately processed by the project administrators (the work is done with 100% reviews and claims).All this makes this delivery service one of the most stable and popular in the region.
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65 USD Advertising campaign on Facebook ($0.1 per result)
Social Media Advertising
Object / Product of Promotion:
Wholesale Purchasing and Delivery Company (China)
Objectives and objectives of the project:
… Increased coverage and participation in Facebook through targeted advertising
Results of the project:
Thanks to the selection and segmentation of the potential audience, relatively low prices for new subscribers were achieved in three geolocation: Russia, Ukraine and Kazakhstan (in average - $0.1). Furthermore, in the course of the advertising campaign, 5 services orders were received, which fully covered the costs not only for this campaign, but also for the previous test.
Additional information:
The campaign budget was $45.
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150 USD Restarting Communities for the Internet Store
Social Media Marketing (SMM)
Object / Product of Promotion:
Internet shop of jewellery
Objectives and objectives of the project:
… Preparation and launch of a new strategy for the presence of the store in social networks (VKontakte, One-class, Facebook) to increase the recognizability, involvement and loyalty of the brand.
Results of the project:
The past strategy has been reviewed and the results obtained, a new strategy has been developed and implemented. During the working period, the organic coverage will be significantly raised and the dynamics of growth of subscribers in communities will be increased. Since exclusively live target subscribers were attracted, the involvement in communities has also grown.
Additional information:
The project lasted four months. During previous activities, the community collected a significant portion of the bots to the subscribers (in the VK - up to 25%). Therefore the first
Period of work (1-1.5 months) It was marked by an active deflation of subscribers.
The project was conducted without advertising (targeted) support.
Reviews and compliments on completed projects 1
6 March 2021
45 USD
Настраивть таргетированную рекламу
Quality
Professionalism
Cost
Contactability
Deadlines
Работа понравилось. Очень оперативно и профессионально. Спасибо !
Marina Pohila
| Personal | Response review
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
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Таргетолог
126 USD
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Set up targeted advertising
126 USD
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Настройка рекламы SMM - Кредитование для ФОП
126 USD
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Настройка таргетинг + ретаргетинг VK
32 USD
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Консультація по ADS Managers, Google ADS
7 USD
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Настройка и ведение РК в соцсетях
173 USD
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Таргет поставщик мобильных аксессуаров оптом
184 USD
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Normalno.in.ua
189 USD
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Настраивть таргетированную рекламу
45 USD
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Настойка Facebook Commerce Manager + Wocommerce
135 USD
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