Lead Generation on Truck Drivers in the United States (Fb)
Object / Product of Promotion:
Transportation Logistics Company (USA)
Objectives and objectives of the project:
Search for drivers to work on cargo transportation.
Characteristics of the project:
The main difficulties in the project were related to the rules of Facebook vacancy advertising in the US: such advertising has very limited possibilities to set the audience.
In order to be able to use all the tools of the audience, it was necessary to select such formulations of the text of the ads and inscriptions on the banners so that there was no obvious invitation to work.
As a result, approximately every second campaign required additional (manual) moderation, which extended the launch time of the campaigns.
Results of the project:
Approximately 70% of leads are recognised by the customer as relevant.
The average CPL (for the relevant) was about $ 17.
Transportation Logistics Company (USA)
Objectives and objectives of the project:
Search for drivers to work on cargo transportation.
Characteristics of the project:
The main difficulties in the project were related to the rules of Facebook vacancy advertising in the US: such advertising has very limited possibilities to set the audience.
In order to be able to use all the tools of the audience, it was necessary to select such formulations of the text of the ads and inscriptions on the banners so that there was no obvious invitation to work.
As a result, approximately every second campaign required additional (manual) moderation, which extended the launch time of the campaigns.
Results of the project:
Approximately 70% of leads are recognised by the customer as relevant.
The average CPL (for the relevant) was about $ 17.
Kharkiv 
A little busy