Attracting participants to the webinar (Fb, Ig)

Object / Product of Promotion:
Training company for speaker skills (Ukraine).

Objectives and objectives of the project:
Attracting new participants to a free webinar with subsequent sale of the company’s paid products.

Characteristics of the project:
Attracting a free webinar was a pilot project for the company – before that, paid Products were always sold immediately. Recently, sales "in the front" declined (CPS increased), so it was decided to introduce new tactics.
The audience settings are implemented on the basis of the existing customer bases (LAL), as well as similar to previously interacting with the records of the Fb page and the Ig profile.

Results of the project:
About 80% of the registered were on the webinar.
Through the webinar, about 10 Products were sold for an average price of $42 (for $420).
The ROMI project is 526%.