Collection of leads (applications) from wholesale buyers of iPhone

Object / Product of Promotion:
A company that distributes Apple equipment in the CIS.Objectives and objectives of the project:
Attracting potential customers (opticers) through sent requests (leads) with a maximum cost of up to $2.5 per application.Description of the project:
The project started with test campaigns from the Facebook and VKontakte networks.Given the initial budget, in VKontakte the campaign takes on the Customer’s website, where traffic has already been converted into applications (through the form on the site).The Facebook campaign was only for the collection of leaders.Advertising on MyTarget is scheduled to launch after the performance of Facebook and VKontakte channels is determined.Results of the project:
VKontakte advertising was suspended after 3 weeks of tests that gave the application cost 7-10 times more expensive than required.The decision was made to renew the testing of other targetings (reklam settings) of the VK after the test of MyTarget.Facebook campaigns were much more effective – depending on the settings, the price of the leads (request) varied from $0.5 to $2.4, which is excellent in terms of the KPI indicator.