Promotion of video on social networks
The object/product of the event:
Corporate image video
Objectives / Task of the Project:
To ensure the maximum number of videos on Facebook and VKontakte by users who are not subscribers to the company’s communities.Characteristics of the project:
The customer proposed, within a month, to make a major emphasis on promotion in the VKontakte network, and through paid posts in dispersed local communities.Parallelly, we were proposed a small budget ($10) to allow for targeted advertising on Facebook.Further analysis showed that the average cost of 1 video viewing through the VKontakte community was 2.25 times higher than in targeted advertising on Facebook.Almost the same situation was observed with the posting with a roll on a third-party page on Facebook - here the cost of viewing was 1.9 times higher than the target.Results of the project:
Through the testing of different promotional channels, we managed to optimize the campaign in time.With 40% of the budget, targeted campaigns on Facebook gave 65% of the total number of views received.
Corporate image video
Objectives / Task of the Project:
To ensure the maximum number of videos on Facebook and VKontakte by users who are not subscribers to the company’s communities.Characteristics of the project:
The customer proposed, within a month, to make a major emphasis on promotion in the VKontakte network, and through paid posts in dispersed local communities.Parallelly, we were proposed a small budget ($10) to allow for targeted advertising on Facebook.Further analysis showed that the average cost of 1 video viewing through the VKontakte community was 2.25 times higher than in targeted advertising on Facebook.Almost the same situation was observed with the posting with a roll on a third-party page on Facebook - here the cost of viewing was 1.9 times higher than the target.Results of the project:
Through the testing of different promotional channels, we managed to optimize the campaign in time.With 40% of the budget, targeted campaigns on Facebook gave 65% of the total number of views received.
Kharkiv 
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