The Ukrainian version of WTJ

Object / Product of Promotion:
The first community of VKontakte of the Ukrainian edition of the journal Wreck This Journal from the edition "The Book Club of Family Relationship".

Objectives and objectives of the project:
Creating, developing and supporting the first and only official community in Ukraine, as well as attracting 10,000 target subscribers within three months of activity with the budget.

Results of the project:
The project was in operation until the end of 2015 Due to the high interest in the promotion product and a large percentage of target audience among subscribers, the group has a very high involvement and visibility (an average of more than 1000 unique users per day).
One of the tasks of the advertising campaign is not only the set of a given number of subscribers, but also keeping the value for each at the level of $0,05.

Additional information:
The project’s advertising campaigns required continuous monitoring and adjustments to retain the cost of new subscribers within the set framework.