Attracting leads by 0.6$

The following work was done:
1) A review of the page

by K. We could not optimize on sales through the Instagram profile was made a decision to create a landing and install there a pixel to obtain data

Analysis of competitors

Analysis of CA

by K. The account was a new acquisition we could not rely on the audience that interacted with our account before. During the analysis, it was decided to segment the CA:
For interests (2 audiences)
by behavior
- l-a-l (in the future when receiving data from the pixel)

4) Composed and agreed off

5) Creatives and text

6) Created Lending

Installed Pixel Facebook

8) Adjusting the events of the pixel
The events were adjusted according to the importance of the event:
purchase (the most important) - opening the lead-form-transition to the site

Proved test launch of RK

10) Based on the received data, priority creatives and CA were assigned for further scalability