$10 with an average check of $180

In this case I talk about the promotion of the showroom for the sale of the jacket

What was done when working with the customer:
1) Initially the client’s site was audited (Instagram page, site)

2) A complete analysis of the competitors was carried out (the closest competitors were chosen in the geolocation and price segment)

3) A portrait of the CA has been drawn up and its segmentation has been produced.
The following users were selected for the test period:
-l-a-l audience by the Pixel "Purches" event
- the audience interacting with our page in the last 30 days
The audience of interests
The audience of behavior

4) On the basis of the data on the CA and the data obtained during the analysis of competitors, the UTP was allocated

5) Before the advertising was important to check whether the pixel events on the client’s website were properly set, which was produced.

6) According to a specific CA, the text and creatives were composed

7) The company was launched for the test period

At the end of the test period, non-effective companies were disabled, and companies that showed good results were scaled.

Thus, with the advertising budget of 52,000 rubles (test + advertising) we received 85 sales with an average check of 10,800 rubles.