Audit and management of Meta Ads for a clothing brand (online and offline)

Client's goal:

- Increase the number of applications and sales
- Growth of subscribers and brand awareness
- Organization of a stable flow of customers for the offline store and online delivery

What has been done:

- An audit of the Meta Ads advertising account was conducted, identifying growth points and weaknesses:

1. separation of campaigns for offline and online sales
2. expansion of geography for online delivery
3. strengthening of texts, offers, and calls to action (CTA)
4. regular updates of creatives to prevent burnout
5. recommendations on budget and stabilization of advertising payments
6. Setting up a campaign to drive traffic to Instagram to increase subscribers and awareness
7. Creation of creatives: videos (Reels), posters, recommendations for shooting and selecting models
8. A briefing was held with the client, discussing offers, processing applications, and refining the strategy
9. Consultations on Instagram and Telegram to improve the quality of results
10. Recommendation to find an assistant for processing applications to avoid losing clients

Features:

- Previously, advertising campaigns brought subscribers but not conversions into applications and sales
- The main focus was on messages and transitions to Direct and WhatsApp
- The work included not only setting up campaigns but also supporting the client on all marketing aspects
- Results after launch and optimization:
- Campaigns began to generate real inquiries from potential clients
- Increase in subscribers and engagement on Instagram
- The strategy allowed for the separation of offline and online directions and to work with the audience as effectively as possible

The client received a stable flow of applications and is prepared for scaling advertising.