Meta Ads for a medical clinic (drips and cosmetology).

Client's goal:

Attracting real clients for procedures through Facebook and Instagram, increasing the number of appointments and applications.

What has been done:

- A briefing was conducted with the client to understand the application processing and appointment scheduling process.
- Offers were created for testing and determining the most effective proposals.
- Preparation of creatives: video editing for targeting and creating posters for test campaigns.
- Launch of advertising campaigns targeting the local audience.
- Optimization of campaigns based on results and feedback from the client.

Features:

- Previously, the client received either "empty clicks" or a minimal number of applications.
- The work was focused on real interested clients, not just traffic.
- Various creative formats were used to identify the most converting ones.

Results after launch and optimization:

- Within a month, 98 applications were received via WhatsApp.
- Clients were interested specifically in the services, not just clicking users.
- The campaigns provided a stable flow of appointments for procedures.