Audit of contextual advertising for the production of children's fields

Customer - a company for the production of children's fields, street trainers and rubber roof plates.The task:
The customer worked with a Google Ads advertising, which he set up with his strength, but the result did not set up.You need to do an audit of advertising campaigns and correct errors.The purpose:
The customer's main orders were in the B2B segment - it's tender and direct sales.We need new customers with online advertising in the B2S and B2B segments.What was done:
1 .Detailed audit of the advertising account;
The 2ndAnalysis of search terms for past periods and the formation of lists of minus words;
3 .Adjusting the settings of the campaigns (purpose, network, landtech of stakes, etc.and the
and 4.Creating additional advertising campaigns;
and 5.Creation of a remarketing campaign;
6 .Other directions...
7 .Advertising for a period of 3 months (the customer did this on his own).Results of my work:
1 .The cost of the conversion decreased from 3000 UAH to 700 UAH.Having in mind the average check of orders, such a indicator was completely satisfied by the customer;
The 2ndMore than three times the number of conversions (call/request) grew, and the ad conversion coefficient grew from 0.31% to 3.47%.3 .The budget for advertising has decreased by 20%.
and 4.The customer increased the sales of rubber plate in the B2C segment and children's fields in the B2B segment.Contextual Advertising
Internet Advertising