Audit and restart: ROAS 5.19 for a women's lingerie brand
Project: Online store for women's lingerie and swimwear.
Task: Conduct an audit and restructure advertising campaigns to achieve KPI (ROAS 5), which has not been met for a long time.
Period: 1 month (07.2025)
DIAGNOSIS OF PROBLEMS
• The project was handed over from another specialist. The initial audit revealed three systemic issues:
• Irrelevant content: Creatives did not meet the expectations of the target audience.
• Weak assortment: Lacked trendy models — "winners" for promotion.
• Lack of a clear offer: A complex issue where the discount alone did not work.
WHAT WAS DONE
1. Campaign audit
Ineffective combinations were disabled, and working ones were preserved and analyzed.
2. Market and competitor analysis
Offers, creatives, and successful combinations of key players were studied. Trends and audience expectations were identified.
3. New strategy
Recommendations were given for content shooting and focusing on promising categories (lingerie, swimwear). Seasonal and catalog offers were implemented: 20% discount on bra tops, summer sale up to 50%, sets of panties with a 15% discount. The campaign structure combined warm and cold audiences for optimal budget distribution.
4. Launch and optimization
Real-time monitoring, scaling of successful combinations.
RESULTS
• Advertising budget: $1,480
• Purchases: 178
• Cost per purchase: $8.31
• Revenue: $7,681
• ROAS: 5.19
• Peak combinations: ROAS 7.7 – 19.5
WHAT THE CLIENT RECEIVED
• Diagnosis of systemic problems. A clear analysis of what hindered profitability: weak content, assortment, and offer.
• A roadmap for growth. A new strategy with a plan for content, product categories, and seasonal mechanics, consistently generating revenue within KPI.
• Data for internal decisions. Analytics on offers, creatives, and categories — an objective basis for production, promotions, and brand development.
MAIN CONCLUSION
The goal is not just to report on KPI for the month, but to strengthen the client's business logic. The system works when all its elements are aligned: from content to offer.
If you want to receive a free audit of advertising campaigns and a growth strategy — message us.
Task: Conduct an audit and restructure advertising campaigns to achieve KPI (ROAS 5), which has not been met for a long time.
Period: 1 month (07.2025)
DIAGNOSIS OF PROBLEMS
• The project was handed over from another specialist. The initial audit revealed three systemic issues:
• Irrelevant content: Creatives did not meet the expectations of the target audience.
• Weak assortment: Lacked trendy models — "winners" for promotion.
• Lack of a clear offer: A complex issue where the discount alone did not work.
WHAT WAS DONE
1. Campaign audit
Ineffective combinations were disabled, and working ones were preserved and analyzed.
2. Market and competitor analysis
Offers, creatives, and successful combinations of key players were studied. Trends and audience expectations were identified.
3. New strategy
Recommendations were given for content shooting and focusing on promising categories (lingerie, swimwear). Seasonal and catalog offers were implemented: 20% discount on bra tops, summer sale up to 50%, sets of panties with a 15% discount. The campaign structure combined warm and cold audiences for optimal budget distribution.
4. Launch and optimization
Real-time monitoring, scaling of successful combinations.
RESULTS
• Advertising budget: $1,480
• Purchases: 178
• Cost per purchase: $8.31
• Revenue: $7,681
• ROAS: 5.19
• Peak combinations: ROAS 7.7 – 19.5
WHAT THE CLIENT RECEIVED
• Diagnosis of systemic problems. A clear analysis of what hindered profitability: weak content, assortment, and offer.
• A roadmap for growth. A new strategy with a plan for content, product categories, and seasonal mechanics, consistently generating revenue within KPI.
• Data for internal decisions. Analytics on offers, creatives, and categories — an objective basis for production, promotions, and brand development.
MAIN CONCLUSION
The goal is not just to report on KPI for the month, but to strengthen the client's business logic. The system works when all its elements are aligned: from content to offer.
If you want to receive a free audit of advertising campaigns and a growth strategy — message us.
Odessa 
Available for hire