ROAS 4.2 for Plus Size clothing manufacturer - launching B2C from scratch
Project: PEONY — Plus Size clothing manufacturer, own production in Odessa.
Task: Create from scratch and scale the B2C sales channel through targeted advertising, complementing the main wholesale business.
Period: 9 months (02–11.2022)
STRATEGIC CHALLENGE
The client is a manufacturer with a successful B2B direction and an offline store. The goal is to launch online sales to the end consumer. Initially, there was a website and Instagram, but internal advertising launches yielded mediocre results. It was necessary to build a new business direction in a niche where trust and proper communication play a crucial role.
WHAT WE DID
1. Traffic tailored to Plus Size
Strict segmentation by interests, emphasis on size chart in offers.
Only Plus Size models in shoots.
Focus of creatives on emotions: confidence, perfect fit, fashionability.
2. Strategic adaptation
Until February 2022 — working through the website, conversion to order ~80%.
From March 2022 (start of the war) — key transition to Instagram as the main platform. This reduced customer acquisition cost and allowed engaging the audience through a more trustworthy cycle.
3. Foundation for scaling
Tested 30+ creative formats, found optimal combinations (videos focusing on quality and fit). Provided recommendations for increasing direct conversion (from 18% to 30%+), optimizing pricing, and developing the owner's personal brand.
RESULTS
•️ Advertising budget: $5,051
•️ Applications: 4,527
•️ Cost per application: $1.1
•️ Sales: 822 orders
•️ Cost per sale: $6.14
•️ Average check: $26
•️ Revenue: $21,372
•️ Conversion to sale: 18%
•️ ROAS: 4.23
•️ ROI: 323%
Full implementation of all strategic recommendations opened up the potential for growth in results by 2–3 times.
WHAT THE CLIENT RECEIVED
•️ A working sales channel with positive unit economics, built from scratch.
•️ A growth roadmap with clear vectors: conversion, margin, brand.
•️ Confirmed hypotheses: Subsequent work by other specialists confirmed the correctness of the initial strategy.
MAIN CONCLUSION
Maximum results are achieved when an effective traffic system is established and the client is ready to implement the strategy in full.
Want a free audit of advertising campaigns and a growth strategy — message us directly.
Task: Create from scratch and scale the B2C sales channel through targeted advertising, complementing the main wholesale business.
Period: 9 months (02–11.2022)
STRATEGIC CHALLENGE
The client is a manufacturer with a successful B2B direction and an offline store. The goal is to launch online sales to the end consumer. Initially, there was a website and Instagram, but internal advertising launches yielded mediocre results. It was necessary to build a new business direction in a niche where trust and proper communication play a crucial role.
WHAT WE DID
1. Traffic tailored to Plus Size
Strict segmentation by interests, emphasis on size chart in offers.
Only Plus Size models in shoots.
Focus of creatives on emotions: confidence, perfect fit, fashionability.
2. Strategic adaptation
Until February 2022 — working through the website, conversion to order ~80%.
From March 2022 (start of the war) — key transition to Instagram as the main platform. This reduced customer acquisition cost and allowed engaging the audience through a more trustworthy cycle.
3. Foundation for scaling
Tested 30+ creative formats, found optimal combinations (videos focusing on quality and fit). Provided recommendations for increasing direct conversion (from 18% to 30%+), optimizing pricing, and developing the owner's personal brand.
RESULTS
•️ Advertising budget: $5,051
•️ Applications: 4,527
•️ Cost per application: $1.1
•️ Sales: 822 orders
•️ Cost per sale: $6.14
•️ Average check: $26
•️ Revenue: $21,372
•️ Conversion to sale: 18%
•️ ROAS: 4.23
•️ ROI: 323%
Full implementation of all strategic recommendations opened up the potential for growth in results by 2–3 times.
WHAT THE CLIENT RECEIVED
•️ A working sales channel with positive unit economics, built from scratch.
•️ A growth roadmap with clear vectors: conversion, margin, brand.
•️ Confirmed hypotheses: Subsequent work by other specialists confirmed the correctness of the initial strategy.
MAIN CONCLUSION
Maximum results are achieved when an effective traffic system is established and the client is ready to implement the strategy in full.
Want a free audit of advertising campaigns and a growth strategy — message us directly.
Odessa 
Available for hire