Auto in Spain: which provides car customs clearance services

Auto in Spain — a company that provides car customs clearance services, car selection and delivery from Europe to Spain, and car sales at the Alicante auto center for people from the CIS.
Services: car customs clearance for people from the CIS, car selection and delivery from Europe to Spain, car sales at the Alicante auto center.

Task
1. Restart advertising with optimization tailored to the client's needs.
2. Ensure a stable flow of leads during the first 2 weeks of testing.
3. Reduce the cost per lead to $5 or less.
4. Test new creatives to maintain campaign effectiveness on a limited audience.

Results
Facebook/Instagram Ads
Quiz form brought stable traffic and inquiries with a lead cost from €4.25 to €9.03.
Memes videos significantly improved metrics, reducing the lead cost by 15-20%.
WhatsApp traffic proved effective, although due to the lack of lead tracking in WhatsApp, optimizing the ads was difficult.

Google Ads
PMax campaigns showed an average conversion cost of €5.22 per lead.
Launching a search campaign provided an initial flow of leads with a cost per click up to €1.