Automated (welcome) email campaign in Klaviyo

Created an automated Welcome Flow for an e-commerce brand in Klaviyo, aimed at converting new subscribers into customers within 48 hours.
Trigger: Adding a user to the email list (List Signup).
Stages:
Email #1 — Greeting + 10% promo code (sent immediately after subscription).
Email #2 — Brand story + social proof (1 day after the first email).
Email #3 — Nudge: reminder about the promo code with a deadline (1 day after the second email).
Features:
Conditional Split before the third email — sent only to those who did not interact with the previous emails.
Thoughtful delay between emails for maximum reach.
Clear CTA in each email with a single purpose.
The flow has been moved to Live status.
This project demonstrates a strategic approach to building an email funnel: from the first contact with the brand to the first purchase.