Welcome Email in Klaviyo - design and setup of the email

Task:
Develop an aesthetic and conversion-oriented design for a welcome email for the beauty brand "AURA", integrate a personalization system, and set up automatic issuance of promo codes.
Implemented steps:
Strategy and copywriting: Created engaging text in the "Clean Beauty" style that aligns with the brand's tone. Replaced standard calls to action (CTA) with softer and more effective ones: "Claim My Discount" and "Shop Our Favorites".
Design and layout: Developed a minimalist responsive layout in the Klaviyo editor. Special attention was given to the product grid (Best Sellers) and mobile display.
Technical integration:
Configured dynamic personalization tags (addressing by name with default values).
Integrated a system for automatic generation of 10% discount coupons for new subscribers.
Set up a technical footer in accordance with anti-spam policy requirements (CAN-SPAM act).
Result:
A professional template ready for launch that not only showcases the brand's products but also encourages the first purchase through a personalized approach and clear marketing focuses.
Tools: Klaviyo, Drag-and-drop editor.