Automation of digital product sales in Instagram Direct

Developed and implemented a comprehensive sales funnel in Direct Instagram for the client, which fully automates the customer journey: from the first comment to a successful transaction and segmentation in the database. The system works as a "smart seller," analyzing user needs in real-time.

Key functionality:
Multichannel launch: Automatic trigger on keywords in comments to Reels/Post (via Private Reply) or directly in Direct.

Smart verification logic: The system identifies "returning" customers by checking if the user has gone through the funnel before to avoid content duplication.

Intelligent data collection: Automatic capture of Emails and names with validation, forming a customer base for further Email marketing.

Segmentation and analysis: The system analyzes user responses using logical conditions (Conditions), determining interests and the "temperature" of the lead.

Personalized sales (Upsell/Cross-sell): Based on the collected data, the bot offers the most relevant additional products, increasing the average check.

Automatic access issuance: Instant delivery of the digital product after the target actions are completed.

Technical stack:
ManyChat: Building scenario architecture, managing tags and custom fields.

Make (Integromat): Data synchronization, working with Webhooks and external services.

Business results:
- Time savings: 100% automation of request processing — the sales department is freed from routine correspondence.
- Increased conversion: The user receives an offer that perfectly matches their request, precisely at the moment of highest interest.
- LTV and retention: A formed contact base with interest distribution allows for launching highly effective mailings and repeat sales.

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