Instagram Direct Automation System with AI Agent

A comprehensive automation system has been developed and implemented for processing incoming requests in Instagram Direct. The project's goal is full automation of the first line of support, customer guidance through the sales funnel, and data collection automation.

Key functionality:

Multimodality: The AI agent recognizes and processes both text and voice messages from customers.

Full sales cycle: The agent engages in dialogue, provides advice on the product range, and guides the customer until the purchase is made.

Hybrid management model (Human-in-the-Loop): The ability to instantly stop the AI agent for manual intervention by a manager has been implemented. The agent's work can be resumed for specific customers at any moment.

Smart escalation: In case of specific or complex issues, the agent automatically transfers the dialogue to the manager, sending a relevant notification, and ceases its work with that customer until further instructions.

Synchronization with CRM: All data collected during the dialogue is automatically transmitted and recorded in the client's CRM system.

Technical stack:

Make.com (script logic and integrations)

ManyChat (interface for interaction)

Gemini / GPT / Claude (intelligent text and voice processing)

HTTP/API (for synchronization with external CRMs)

Result:
The implementation of the system has allowed for a radical reduction in response time to customers, ensured 24/7 operation, and freed up over 70% of sales managers' time by automating routine consultations and contact data collection.

#Make.com #Manychat #CRM #gemini #Chatgp #manichat #Instagram #Direct #AI #Automation #Chatbots #Chatbot