Automation of lead transfer (Google Forms → Make → Mailchimp)

Task:
Set up a Google Form and create an automatic collection of contacts from Google Forms to Mailchimp, to eliminate manual data transfer and instantly add new leads to the marketing funnel.

In Google Forms: Create and technically configure the form for data collection.

Implementation in Make (Integromat):
Synchronization: A scenario has been created in Make that automatically tracks new entries in Google Sheets (where responses from the form are sent).
Integration with CRM: A Mailchimp module has been set up for automatic creation or updating of contacts.
Smart segmentation: Automatic tagging for each new lead has been implemented. This allows the client to clearly see the source of the contact and trigger separate automated emails for them.
Autonomy: The system operates 24/7, checking for updates every 15 minutes without any human involvement.

Result:
Complete automation of the process: from filling out the form to the contact being ready for mailing.
Eliminated the risk of losing leads or the appearance of duplicates in the database.
Contacts are structured using tags for further relevant communication.