Creation of an HTML template in Beefree + integration into Mailchimp
About the project:
The goal of the project was to create a professional and highly effective email template for the beauty brand Jerelia. The main focus was on aesthetics, personalization, and technical excellence in execution.
What was done:
Design and layout: Developed a unique email design in the professional editor Beefree. Created a responsive structure that displays perfectly on all devices (desktop and mobile).
Working with HTML: Optimized the HTML code of the template to ensure stable display across various email clients (Gmail, Outlook, etc.).
Personalization: Implemented a personalization system using Merge Tags. Set up dynamic addressing to the client by name, significantly increasing engagement and conversion rates.
Graphic content: Selected and adapted high-quality product images that match the brand's corporate style, and integrated them through the internal media file storage.
Integration and launch: Successfully integrated the template with the Mailchimp service. Configured the technical parameters of the campaign, conducted display testing, and executed a successful mailing.
Result:
The client received a fully functional, technically verified, and visually appealing email template that is ready for scaling and reuse in future campaigns.
The goal of the project was to create a professional and highly effective email template for the beauty brand Jerelia. The main focus was on aesthetics, personalization, and technical excellence in execution.
What was done:
Design and layout: Developed a unique email design in the professional editor Beefree. Created a responsive structure that displays perfectly on all devices (desktop and mobile).
Working with HTML: Optimized the HTML code of the template to ensure stable display across various email clients (Gmail, Outlook, etc.).
Personalization: Implemented a personalization system using Merge Tags. Set up dynamic addressing to the client by name, significantly increasing engagement and conversion rates.
Graphic content: Selected and adapted high-quality product images that match the brand's corporate style, and integrated them through the internal media file storage.
Integration and launch: Successfully integrated the template with the Mailchimp service. Configured the technical parameters of the campaign, conducted display testing, and executed a successful mailing.
Result:
The client received a fully functional, technically verified, and visually appealing email template that is ready for scaling and reuse in future campaigns.
Kamenskoye 
Available for hire
Offer work