Client's requests:
- launching contextual search advertising on Google;
- optimizing advertising campaigns;
- reducing the cost of conversion.
What was done:
1. as part of the work, launched 9 search campaigns, 6 campaigns with maximum efficiency, 2 GDN campaigns, 1 shopping campaign;
2. worked on search both for key and brand queries;
3. for campaigns with maximum efficiency, different optimization and product distribution schemes were used;
4. the most effective are Performance Max campaigns;
5. optimizing advertising campaigns by cleaning up search queries and turning off unprofitable keywords.
Result:
spent 183,206.32 UAH.
2,133 conversions were obtained.
Cost per conversion 85 UAH.
- launching contextual search advertising on Google;
- optimizing advertising campaigns;
- reducing the cost of conversion.
What was done:
1. as part of the work, launched 9 search campaigns, 6 campaigns with maximum efficiency, 2 GDN campaigns, 1 shopping campaign;
2. worked on search both for key and brand queries;
3. for campaigns with maximum efficiency, different optimization and product distribution schemes were used;
4. the most effective are Performance Max campaigns;
5. optimizing advertising campaigns by cleaning up search queries and turning off unprofitable keywords.
Result:
spent 183,206.32 UAH.
2,133 conversions were obtained.
Cost per conversion 85 UAH.