B2B - in the first month, we closed 23 deals worth 50,000,000 UAH

## Point A

- High lead cost
- Few leads from organic sources
- Many non-targeted leads

## Point B

- Reduced lead cost from $18 to $6.2
- Closed 23 deals in the first month of collaboration
- + Collected a database for autumn

## Results

**Spent:** $613.95

**Leads:** 342

**Cost per lead:** $6.2

**Closed leads:** 23 ****

**Selling price:** $26