B2C - Dance Studio - ensured a stable flow of students
Contextual Advertising
### Project
Niche: Education and services (Dance studio).
Product: Subscriptions for 10+ styles (Heels, K-Pop, Twerk, Contemp, Fly Yoga).
Feature: Local business in Kyiv; selling subscriptions through direct communication and trial classes.
### Main Client Request
Ensure a steady flow of new students (2-3 daily) and maintain a low cost of acquiring quality leads (conversations).
### Engagement Tool
Targeted advertising (Facebook/Instagram) optimized for "Start a conversation" (initiate dialogue).
### What Has Been Done?
- Launched a large number of campaigns targeting local residents of Kyiv (local targeting).
- Campaigns optimized for **the lowest cost per conversation**, allowing for maximum effective use of a small daily budget.
- Creatives focused on the advantages of the studio ("Your dance journey starts HERE", "A space where everyone can start from scratch").
### What Worked?
Low CPA: Achieved a very low cost for starting a conversation: from $0.75 to $3.07
High efficiency: A daily budget of $25 provided 2-3 new students daily, demonstrating ideal profitability.
Volume of conversations: Engaged a large number of potential clients (for example, 70, 66, 63, 62 conversations within individual campaigns).
### Results and Monetization
Daily advertising budget: $25
Daily result of 2-3 new students daily.
Volume of engaged conversations (week/month): Stable, high flow of conversations [for example, 70, 66, 63 initiated dialogues].
Cost per conversation (CPA): $0.75 – $3.07
Key takeaway: Due to the extremely low cost of acquiring conversations, the studio receives a daily flow of clients that quickly recoups advertising expenses.
### What's Next?
Scaling: Increasing the budget for the most effective campaigns (with CPA up to $1.00) to boost the volume of new students.
Conversion: Creating offers to bring back those who inquired but did not purchase a subscription (retargeting).
Optimization: Testing new creatives that showcase the advantages of specific styles (Heels, Twerk, K-Pop).
Niche: Education and services (Dance studio).
Product: Subscriptions for 10+ styles (Heels, K-Pop, Twerk, Contemp, Fly Yoga).
Feature: Local business in Kyiv; selling subscriptions through direct communication and trial classes.
### Main Client Request
Ensure a steady flow of new students (2-3 daily) and maintain a low cost of acquiring quality leads (conversations).
### Engagement Tool
Targeted advertising (Facebook/Instagram) optimized for "Start a conversation" (initiate dialogue).
### What Has Been Done?
- Launched a large number of campaigns targeting local residents of Kyiv (local targeting).
- Campaigns optimized for **the lowest cost per conversation**, allowing for maximum effective use of a small daily budget.
- Creatives focused on the advantages of the studio ("Your dance journey starts HERE", "A space where everyone can start from scratch").
### What Worked?
Low CPA: Achieved a very low cost for starting a conversation: from $0.75 to $3.07
High efficiency: A daily budget of $25 provided 2-3 new students daily, demonstrating ideal profitability.
Volume of conversations: Engaged a large number of potential clients (for example, 70, 66, 63, 62 conversations within individual campaigns).
### Results and Monetization
Daily advertising budget: $25
Daily result of 2-3 new students daily.
Volume of engaged conversations (week/month): Stable, high flow of conversations [for example, 70, 66, 63 initiated dialogues].
Cost per conversation (CPA): $0.75 – $3.07
Key takeaway: Due to the extremely low cost of acquiring conversations, the studio receives a daily flow of clients that quickly recoups advertising expenses.
### What's Next?
Scaling: Increasing the budget for the most effective campaigns (with CPA up to $1.00) to boost the volume of new students.
Conversion: Creating offers to bring back those who inquired but did not purchase a subscription (retargeting).
Optimization: Testing new creatives that showcase the advantages of specific styles (Heels, Twerk, K-Pop).