Clinic - we receive 580 requests per month for 9 different areas.

## What was the client's goal?

The main goal was to launch all 9 procedures and execute the plan for each:

Dermatology
Gynecology
Plastic Surgery
Epilation
Phlebology
Tests
Cosmetology
Urology
Proctology

## Point A

- Does not like the work of the targetologist (takes too long to do everything)
- Only 3 out of 9 directions have been launched
- Failure to meet the recording plan for 2 consecutive months

## Point B

- Built a structured workflow with reports and weekly calls
- Launched all 9 directions and implemented convenient analytics
- In one of the months, brought in 587 inquiries for various procedures
- Scaled the advertising budget to $6000

## Results

### Inquiry through Instagram Ads

| Service | Inquiries | Successful Records | Unsuccessful Records | Percentage of Successful Records |
| --- | --- | --- | --- | --- |
| Dermatology | 58 | 15 | 43 | 25.86% |
| Gynecology | 48 | 9 | 39 | 18.75% |
| Plastic Surgery | 30 | 6 | 24 | 20.00% |
| Epilation | 50 | 12 | 38 | 24.00% |
| Phlebology | 37 | 10 | 27 | 27.03% |
| Tests | 21 | 5 | 16 | 23.81% |
| Cosmetology | 23 | 5 | 18 | 21.74% |
| Urology | 14 | 4 | 10 | 28.57% |
| Proctology | 5 | 1 | 4 | 20.00% |
| **Total** | **321** | **72** | **249** | **22.43%** |

### Facebook

| Service | Inquiries | Successful Records | Unsuccessful Records | Percentage of Successful Records |
| --- | --- | --- | --- | --- |
| Dermatology | 50 | 10 | 40 | 20.00% |
| Gynecology | 45 | 7 | 38 | 15.56% |
| Plastic Surgery | 25 | 5 | 20 | 20.00% |
| Epilation | 40 | 8 | 32 | 20.00% |
| Phlebology | 36 | 10 | 26 | 27.78% |
| Tests | 30 | 5 | 25 | 16.67% |
| Cosmetology | 27 | 4 | 23 | 14.81% |
| Urology | 18 | 1 | 17 | 5.56% |
| Proctology | 3 | 1 | 2 | 33.33% |
| **Total** | **272** | **51** | **221** | **18.75%** |
- Total number of inquiries through "Inquiry through Instagram Ads": 321
- Number of successful records: 72
- Number of unsuccessful records: 249
- Percentage of successful records: 22.43%
- Total number of inquiries through Facebook: 272
- Number of successful records: 51
- Number of unsuccessful records: 221
- Percentage of successful records: 18.75%
- Spent:
$3000 - advertising budget
$5 - average cost per inquiry

## Client Feedback

So far, the result is better than all previous targetologists, so yes, satisfied. No comments, would like even more inquiries in the next month of work.