Manicure - done 4 times in records for collaboration

## Point A

- Problem with appointments for manicure, electrolysis, and colorist services
- A lot of money invested in advertising - zero output
- Disappointment in targeted advertising

## Point B

- Managed to bring in 83 new clients for manicure (package), 55 for the electrolysis package, and 34 to the colorist
- The average cost of an appointment from advertising was $8.4
- Change in mindset and increased motivation to continue and open a new location
- Thought through advertising with metro branches in Kyiv to make it easier for people to reach the salon