Dentistry - 100+ applications at $1.4 for dental implants in 20 days
## What was the client's goal?
The dental clinic decided to start promoting itself on social media.
## Point A
- The clinic had not yet been present on social media and had not used it to attract clients.
- There was no clear promotion strategy, insufficient visual content, and informational posts to enhance expertise.
## Point B
- In 20 days, over 100 applications for dental implants were received, with the cost per application reduced to $0.6–1.4.
- Active presence on Facebook and Instagram, a clear and attractive page design, regular useful content.
- Increased expertise of the clinic in the eyes of clients, the client fully booked appointments a month in advance.
## Results
Advertising was launched, and on the first day, applications came in at the desired price; as a result, 60 applications were received in 10 days at $1.4. The client is very satisfied, and we are now running ads every other day because the month is already fully booked. After a short break, the client was on vacation and asked to pause the ads, made edits to the creatives, and then decided to let them run; the cost per application was reduced to 60 cents. A good offer, understandable for people, at a reasonable price, allows for appointments a month in advance at your clinic, but this is an old case, and now it is only possible in a small town and at a low price for implants.
In conclusion, promoting dentistry on social media is indeed an effective method for attracting new clients. In a short time, we managed to attract over 100 applications for dental implants and enhance our expertise in the field of dentistry. We recommend all dental clinics to actively use social media to promote their services.
The dental clinic decided to start promoting itself on social media.
## Point A
- The clinic had not yet been present on social media and had not used it to attract clients.
- There was no clear promotion strategy, insufficient visual content, and informational posts to enhance expertise.
## Point B
- In 20 days, over 100 applications for dental implants were received, with the cost per application reduced to $0.6–1.4.
- Active presence on Facebook and Instagram, a clear and attractive page design, regular useful content.
- Increased expertise of the clinic in the eyes of clients, the client fully booked appointments a month in advance.
## Results
Advertising was launched, and on the first day, applications came in at the desired price; as a result, 60 applications were received in 10 days at $1.4. The client is very satisfied, and we are now running ads every other day because the month is already fully booked. After a short break, the client was on vacation and asked to pause the ads, made edits to the creatives, and then decided to let them run; the cost per application was reduced to 60 cents. A good offer, understandable for people, at a reasonable price, allows for appointments a month in advance at your clinic, but this is an old case, and now it is only possible in a small town and at a low price for implants.
In conclusion, promoting dentistry on social media is indeed an effective method for attracting new clients. In a short time, we managed to attract over 100 applications for dental implants and enhance our expertise in the field of dentistry. We recommend all dental clinics to actively use social media to promote their services.