B2C - earned 85,000 hryvnias net. Dance school
Contextual Advertising
## Point A
- The dance school had a unique teaching system, but previously the advertising for the heels dance was not set up.
- There was no systematic engagement of new clients through targeted advertising.
- Lack of clear application collection and control of the effectiveness of advertising campaigns.
## Point B
- In 2 months, 311 applications were received at $2.2 per application, 85 new clients (27% conversion rate).
- The average check is 1000 UAH, revenue is 85,000 UAH, ROAS is 298%.
- A systematic approach was implemented: targeted advertising for a specific target audience (women aged 17-35), personalization by GEO and interests, testing over 20 creatives, effective use of video format.
- Some applications were redirected to other types of dance, which allowed for an increase in the overall client base.
## Results
311 applications at $2.2
Advertising budget - $750
Number of new clients - 85 (27% conversion from applications). In addition to the heels direction, some applications that we received due to this advertising were directed to other types of dance.
Supplement: many people did not come to the first trial class, and some dropped out after the first class. Then actions were implemented to improve customer service.
Average check - 1000 UAH
Revenue - 85,000 UAH (taking into account all types of dance for which we received applications)
ROAS - 298%
- The dance school had a unique teaching system, but previously the advertising for the heels dance was not set up.
- There was no systematic engagement of new clients through targeted advertising.
- Lack of clear application collection and control of the effectiveness of advertising campaigns.
## Point B
- In 2 months, 311 applications were received at $2.2 per application, 85 new clients (27% conversion rate).
- The average check is 1000 UAH, revenue is 85,000 UAH, ROAS is 298%.
- A systematic approach was implemented: targeted advertising for a specific target audience (women aged 17-35), personalization by GEO and interests, testing over 20 creatives, effective use of video format.
- Some applications were redirected to other types of dance, which allowed for an increase in the overall client base.
## Results
311 applications at $2.2
Advertising budget - $750
Number of new clients - 85 (27% conversion from applications). In addition to the heels direction, some applications that we received due to this advertising were directed to other types of dance.
Supplement: many people did not come to the first trial class, and some dropped out after the first class. Then actions were implemented to improve customer service.
Average check - 1000 UAH
Revenue - 85,000 UAH (taking into account all types of dance for which we received applications)
ROAS - 298%