B2C - made 594,746 UAH in sales of flower bouquets

## What is the client's goal?

To achieve 7 sales per day with an advertising budget of $20-30 per day.

## Point A

- 1-2 sales per day from targeting
- Spent $30 per day but had no results
- Launched regular photos of bouquets and had no offer in the advertisement
- The advertisement was targeted only at men

## Point B

- Started selling 8 bouquets per day with an average check of 1700
- Optimized advertising budget expenses
- Developed and wrote new options to attract women (special offers)
- Implemented effective design creatives and reduced the cost per lead by 3 times

## Results

Spent: $4,829.41

Leads: 881

Cost per lead: $5.48

Sales from advertising: 390

Total sales from advertising: $14,841

ROAS: 307%