5Houses — how we received 100+ leads and 120,000 impressions
## What was the client's goal?
At the beginning of the construction of residential mini cottages, the client approached with a request for comprehensive promotion of his properties. The main task was: to launch effective advertising on Facebook to attract customers.
## What was done?
### 1. Facebook Advertising
We set up advertising campaigns with clear targeting on:
- Young families and people looking for affordable housing outside the city.
- An audience within a 50 km radius of the city that is actively interested in real estate.
For testing, we created several types of advertising creatives:
- Photo visualizations of cottages: realistic 3D renders with descriptions of the main advantages.
- Videos: dynamic videos showcasing the concept of the cottage community.
- Promotional offers: banners with phrases like "Book a house with a discount."
### 2. Website Creation
We developed a user-friendly and understandable website with:
- Descriptions of all available layouts.
- Photos and visualizations of residential properties.
- A form for online applications and consultations.
### 3. CRM Setup (amoCRM)
We connected and configured amoCRM so that the client could effectively process applications:
- Implemented automatic lead distribution.
- Set up notifications for new inquiries in real-time.
### 4. Branding
We developed creatives in a corporate style that reflected the concept of the cottage community – modernity, comfort, and coziness.
## Results
- Budget: $1,430
- Result:
- 75+ qualified leads (cost per lead – $19.06).
- Achieved over 120,000 impressions in the target audience.
Website:
- Received 30+ applications through the form in the first month of operation.
amoCRM:
- Reduced application processing time by 40%.
Branding:
- Successfully tested creatives in a new visual style that built trust in the developer.
## What creatives were used?
Visualizations: modern cottages that harmoniously blend into nature.
Call to action: “Your ideal home is waiting – learn more now!”
Promotional offers: Advertising with a discount on the first 5 bookings.
At the beginning of the construction of residential mini cottages, the client approached with a request for comprehensive promotion of his properties. The main task was: to launch effective advertising on Facebook to attract customers.
## What was done?
### 1. Facebook Advertising
We set up advertising campaigns with clear targeting on:
- Young families and people looking for affordable housing outside the city.
- An audience within a 50 km radius of the city that is actively interested in real estate.
For testing, we created several types of advertising creatives:
- Photo visualizations of cottages: realistic 3D renders with descriptions of the main advantages.
- Videos: dynamic videos showcasing the concept of the cottage community.
- Promotional offers: banners with phrases like "Book a house with a discount."
### 2. Website Creation
We developed a user-friendly and understandable website with:
- Descriptions of all available layouts.
- Photos and visualizations of residential properties.
- A form for online applications and consultations.
### 3. CRM Setup (amoCRM)
We connected and configured amoCRM so that the client could effectively process applications:
- Implemented automatic lead distribution.
- Set up notifications for new inquiries in real-time.
### 4. Branding
We developed creatives in a corporate style that reflected the concept of the cottage community – modernity, comfort, and coziness.
## Results
- Budget: $1,430
- Result:
- 75+ qualified leads (cost per lead – $19.06).
- Achieved over 120,000 impressions in the target audience.
Website:
- Received 30+ applications through the form in the first month of operation.
amoCRM:
- Reduced application processing time by 40%.
Branding:
- Successfully tested creatives in a new visual style that built trust in the developer.
## What creatives were used?
Visualizations: modern cottages that harmoniously blend into nature.
Call to action: “Your ideal home is waiting – learn more now!”
Promotional offers: Advertising with a discount on the first 5 bookings.
Lutsk 
Available for hire