Real estate in Bali - 439 leads for real estate in Bali

## What is the client's goal?

To set up lead generation for a real estate agency and for a developer.

## Point A

- The client did not have a structured promotion strategy, a new advertising account was just being created, there was no system for testing hypotheses, quality creatives, and distribution of campaigns by countries and objects.
- There were no integrations with CRM and messengers, there were no clear data on which landing pages worked more effectively, and the cost per lead and quality of applications were unpredictable.

## Point B

- A strategy was created, a new advertising account, 92 ad groups, creatives (general and by objects), lead forms were set up, and integrations with Telegram and AmoCRM were established.
- Various landing pages (lead forms, quizzes, WhatsApp) and segmentation by tiers of countries and languages were tested. 1114 leads were obtained at $9.69 (qualification 45%), English-speaking leads were 3-5 times cheaper than Russian-speaking ones, and static creatives showed the best effectiveness.

## Results

**Obtained** 1114 leads at $9.69 per lead.

**Qualification:** 45%

**Budget:** $10,802

**Number of leads:** 1114 leads

**Cost per lead:** $9.69