Franchise - with a minimal budget received 41 leads in a month

## What was the client's goal?

The client entered the market with a new project without a customer base, without incoming requests, and without understanding which channel could consistently bring in targeted leads.

### What did we do in a month regarding advertising?

1. Launched advertising from scratch
- Conducted the campaign kickoff
• Launched the first connections
• Started receiving the first leads right from the start
2. Initial results
- At the beginning of the month, the advertising showed good results
• Leads were coming in quite cheaply
• A significant portion of the leads was high-quality and targeted
• Campaigns were performing consistently
3. Support and monitoring
- Provided daily reports and updates
• Constantly monitored the advertising account
• Optimized creatives and connections
• Worked with what showed the best results
4. Second half of the month
- At the end of the month, the cost per lead began to rise
• This coincided with the pre-holiday period, a decrease in business activity, and the fact that many people postponed decisions until after the holidays
5. Testing and adaptation
- Tested different audiences
• Relaunched campaigns to find stability
• Optimized and turned off creatives with expensive results
• Tested video creatives; however, the videos showed a more expensive result, and no leads were obtained from them, so the decision was made to turn off the videos to avoid harming optimization
• Refocused on the connections that had worked better previously

## Results

**Spent:** $859
**Number of leads:** 41 leads
**Cost per lead:** $20