B2C - made 594,746 UAH in sales of flower bouquets
Contextual Advertising
## What is the client's goal?
To achieve 7 sales per day with an advertising budget of $20-30 per day.
## Point A
- 1-2 sales per day from targeting
- Spent $30 per day but had no results
- Launched regular photos of bouquets and had no offer in the advertisement
- The advertisement was targeted only at men
## Point B
- Started selling 8 bouquets per day with an average check of 1700
- Optimized advertising budget expenses
- Developed and wrote new options to attract women (special offers)
- Implemented effective design creatives and reduced the cost per lead by 3 times
## Results
Spent: $4,829.41
Leads: 881
Cost per lead: $5.48
Sales from advertising: 390
Total sales from advertising: $14,841
ROAS: 307%
To achieve 7 sales per day with an advertising budget of $20-30 per day.
## Point A
- 1-2 sales per day from targeting
- Spent $30 per day but had no results
- Launched regular photos of bouquets and had no offer in the advertisement
- The advertisement was targeted only at men
## Point B
- Started selling 8 bouquets per day with an average check of 1700
- Optimized advertising budget expenses
- Developed and wrote new options to attract women (special offers)
- Implemented effective design creatives and reduced the cost per lead by 3 times
## Results
Spent: $4,829.41
Leads: 881
Cost per lead: $5.48
Sales from advertising: 390
Total sales from advertising: $14,841
ROAS: 307%