Beauty Salon CRM & Analytics Platform

This project is a custom-built CRM platform for beauty salons, designed to manage daily operations, staff, finances, and client relationships in a single system.

The platform focuses not only on scheduling and administration, but also on data analysis and business insights, helping salon owners make informed decisions based on real metrics - not intuition.

Appointments & Operations:
* Calendar-based appointment management (day / week views)
* Fast booking flow for receptionists
* No-show, deposit, and cancellation tracking
* Master schedules and workload visibility
* Real-time operational overview for admins
Masters & Staff Management:
* Payroll calculation (commission + bonuses + fixed pay)
* Transparent payout breakdowns
* Activity history per master

Client CRM:
* Centralized client database
* Visit history and spending tracking
* Client segmentation
* Retention analysis
* Client notes and preferences

Finance & Inventory:
* Revenue, expenses, and profit tracking
* Daily and monthly financial summaries
* Expense categorization (rent, supplies, payroll, marketing)
* Payroll forecasting
* Consumables inventory

A core focus of the system is analytics and business intelligence:
KPI dashboards:
* Revenue per day / month
* Average ticket size
* Appointment volume
* No-show rate
Client analytics:
* Retention and churn risk
* Repeat visit frequency
* Client cohorts over time
Financial analytics:
* Revenue vs expenses trends
* Profit margin analysis
* Expense structure breakdown
Master performance analytics:
* Revenue per master
* Client return rate
* Utilization and workload balance

All analytics are designed to be actionable, helping salon owners improve profitability, retention, and operational efficiency.