Brand style "School of Conscious Development"

Brand style "School of Conscious Development"
Client:
Investors in an existing educational project with the author of development methodologies, carry out strategic and operational management

Problem:
A new positioning for the educational project has been developed, the business model has changed, branding is needed for the development of the website and promotional materials, a color and graphic solution is required for B2B and B2C directions as well as different educational product directions

Solution:
1. According to the archetype, brand strategy, and task to visually structure materials, 3 graphic directions for logo/ideas for the graphic embodiment of the strategy have been developed
2. Based on the agreed concept, graphics, color solution, and brand legend have been developed
3. Key graphic elements of the brand have been developed, including for web resources
4. A visual strategy for the design of 8 brand activity directions has been developed - a unified style and visual distinction for the consumer

Result:
Complete guide to brand visual communication