Branding positioning and brand strategy

The client:
Owner of Business Aviation Service Agency

The problem:
On the business aviation service market, there is a great competition, customers want to stand out, there is no understanding of how to do this, while all operators work with the same tools.

The Decision:
1 .Market Analysis
2ndAnalysis of the current product supply on the market
ThreeAudience analysis and segment distribution - previously the customer viewed the audience as a single segment - everyone who can afford a plane rental
4 .Forming the target audience segment offer and product portfolio, assessing the segment’s capacity in sales
and 5.Formation of positioning
6 .Development of Brand Ideas
7 .Neyming
8 .Values of the brand
The 9.Brand Architecture (character and personality)
The 10.Description of the target audience avatar (psychographic, behavioral, social, values parameters) - is used both to build a product line, and to set up advertising, promotion)
11 of 11.Legend of Brand
12 .Branding brand of identics
13 .Communications of the brand
14 .Concept of Promotion

The result:
The customer has
Positioning, Nyming and Business Aviation Brand Strategy
Description of the product-service profile through the prisma of customer experience demonstrating competitive advantages