Branding positioning and business model of infobesiness
The client:
Professor of Psychology Olga Smirnova https://olgasmirnova.com/
The problem:
It is necessary to be scaled (business process automation, promotion systematization, rebranding), and business and processes are built on people without structure, on the page of the personal brand there is no understanding of the business structure as within the company.
The Decision:
1 .Session with the business owner - understanding the volume of the business today, the value of the brand, products, plans for the future
2ndBrands positioning (the substance and expression in the slogan and identity) and the structure of subbrands (subsignment to the personal brand and the relationship between them) is developed - this point lies in the brand book, the structure of the site and all the sites.
ThreeAnalysis of the current business audience
4 .Approach to the formation of a product range
and 5.The business model is developed:
- Consumer segments - in B2B (Business for Business) and B2C (Business for End Consumer)
- Product - in the section of segments, in the section of entering the business and so on, consider through the prism of the maximum monetization of the entering customer
Key values – each product
- Channels of receiving value - through each channel in the product itself, in the service, in technology, and so on
- Customer relationships - this point lies in the business processes of the sales department, the lead generation system and the CRM structure
The key resources
- Key activity - structures the business within the business, lies in the org structure, the structure of fine results, in the product structure
Orgasm
The key partners
- Structure of income and expenditure - this point lies in the structure of fine result, in the structure of the income plan, the calculation of fine model in the future
6 .Presentation to all employees with the aim of presenting the business development vector
The result:
The customer received:
Positioning, branding and business structure to reflect on all sites
The system and structure of the assortment for each audience
- Structure for the development of business process automation and SRM
Value of each product to promote
The pain of each segment of the audience to promote
Professor of Psychology Olga Smirnova https://olgasmirnova.com/
The problem:
It is necessary to be scaled (business process automation, promotion systematization, rebranding), and business and processes are built on people without structure, on the page of the personal brand there is no understanding of the business structure as within the company.
The Decision:
1 .Session with the business owner - understanding the volume of the business today, the value of the brand, products, plans for the future
2ndBrands positioning (the substance and expression in the slogan and identity) and the structure of subbrands (subsignment to the personal brand and the relationship between them) is developed - this point lies in the brand book, the structure of the site and all the sites.
ThreeAnalysis of the current business audience
4 .Approach to the formation of a product range
and 5.The business model is developed:
- Consumer segments - in B2B (Business for Business) and B2C (Business for End Consumer)
- Product - in the section of segments, in the section of entering the business and so on, consider through the prism of the maximum monetization of the entering customer
Key values – each product
- Channels of receiving value - through each channel in the product itself, in the service, in technology, and so on
- Customer relationships - this point lies in the business processes of the sales department, the lead generation system and the CRM structure
The key resources
- Key activity - structures the business within the business, lies in the org structure, the structure of fine results, in the product structure
Orgasm
The key partners
- Structure of income and expenditure - this point lies in the structure of fine result, in the structure of the income plan, the calculation of fine model in the future
6 .Presentation to all employees with the aim of presenting the business development vector
The result:
The customer received:
Positioning, branding and business structure to reflect on all sites
The system and structure of the assortment for each audience
- Structure for the development of business process automation and SRM
Value of each product to promote
The pain of each segment of the audience to promote
Odessa 
Available for hire