"Brotherhood": marketing military clothing
Social Media Advertising
Brotherhood is a Ukrainian manufacturer of military clothing and tactical equipment. Very relevant for the domestic market.
The client requested us to conduct a thorough analysis on this project, adjust settings, establish working connections, and pass on all information to their team. We systematically optimized the entire online sales system and reduced the purchase price.
A successful advertising campaign was preceded by quality planning: analysis of the target audience, detailed elaboration of the customer's profile, goals, precise budgets, visual creatives, texts. The uniqueness of the project was that we launched advertising to a total of 23 different audiences throughout the collaboration period: 15 based on interests and 8 from the client database. This allowed us to identify the best-performing propositions and optimize the advertising.
Working on dozens of advertising banners and audiences enabled us to identify several top performers. Those that consistently work well and effectively attract new leads.
The project's unique feature is its high relevance for the Ukrainian market. We aimed to quickly respond to the needs of potential clients: promoted derivative backpacks for Starlink, dropshipping for military-style clothing, body armor plates, and overall everything that could be useful.
We actively tested many different creatives and received over 300 calls in the first month alone, high-ticket sales, and nearly 50 new clients in the B2B segment! We are proud of this case and its success, especially for promoting such necessary products for Ukrainians!
Meta results for the first month:
+49 B2B leads
+131 purchases through Meta
CTR - 2.3%
$3 - price per lead
Google results for the first month:
+107 additions to cart
+37 sales
+309 calls
2100 UAH - average check
The client requested us to conduct a thorough analysis on this project, adjust settings, establish working connections, and pass on all information to their team. We systematically optimized the entire online sales system and reduced the purchase price.
A successful advertising campaign was preceded by quality planning: analysis of the target audience, detailed elaboration of the customer's profile, goals, precise budgets, visual creatives, texts. The uniqueness of the project was that we launched advertising to a total of 23 different audiences throughout the collaboration period: 15 based on interests and 8 from the client database. This allowed us to identify the best-performing propositions and optimize the advertising.
Working on dozens of advertising banners and audiences enabled us to identify several top performers. Those that consistently work well and effectively attract new leads.
The project's unique feature is its high relevance for the Ukrainian market. We aimed to quickly respond to the needs of potential clients: promoted derivative backpacks for Starlink, dropshipping for military-style clothing, body armor plates, and overall everything that could be useful.
We actively tested many different creatives and received over 300 calls in the first month alone, high-ticket sales, and nearly 50 new clients in the B2B segment! We are proud of this case and its success, especially for promoting such necessary products for Ukrainians!
Meta results for the first month:
+49 B2B leads
+131 purchases through Meta
CTR - 2.3%
$3 - price per lead
Google results for the first month:
+107 additions to cart
+37 sales
+309 calls
2100 UAH - average check