Buildings with steel structures - GoogleAds, Google Analytics

The company is engaged in the construction of buildings with metal constructions and sandwich panels.The customer came with the tasks - to lock to the site of users using #GoogleAdwords, who want to build rapidly build buildings for commercial purposes - warehouses, angari, shopping centers, shops, etc.A unique strategy has been developed for the customer.Around 1,000 keywords are collected for interests and are divided into 2 types according to the level of correspondence (Gariachi, Tepli).The hot queries included keywords taking into account the user's intention and the type of building in the keywords, for example: "building the warehouse of metal constructions".The keywords were included with the name of the construction technology, the type - "montage from metal construction".A unique announcement for each type of keyword is created using the company’s advantages and a complete filling of fields:
Title 1
Title 2
Title 3
Description of 1
Description of 2
The road
4 Options of Additional References
4 Options of clarification
Number of Phones
Structured descriptions
Prices

The main screenshot shows the statistics for 2020-2022.It received 4266 clicks for an average value of 0.82 USD.For the correct tracking of the statistics I created goals in #GoogleAnalytics using #GoogleTagManager to fix all target actions on the site, namely: sending forms, calls, turn to the built-in online chat, mail.During this period, approximately 268 goals were achieved, with an average value of 13.05 USD.The conversion of the site is 6.41%.In the process, the robots analyzed a large number of data using #GoogleAnalytics, disconnected low-efficient advertising materials (Campanies, Advertising Groups, Advertising, Keywords).Created new for conducting A/B testing.So far, we continue a joint work on the project, quickly implemented corrections from the situation on the market and on the basis of analytics for the optimization of advertising campaigns.