Internet shop of LED lights - GoogleAds, Google Shopping
The company is engaged in the sale of premium-class LED optics.The client has come with the task of attracting users to the site using #GoogleAdwords who want to acquire additional optics for use in extreme conditions.On cars, squad bicycles, motorcycles, boats and so on.A unique strategy has been developed for the customer.About 1000 keywords are collected for interests and are divided into 3 types according to the correspondence degree (Hot, Hot, Cold).It is necessary to take into account the user's intention in the keywords, for example: buy, order, price, delivery, etc.Garyachi requests included the keywords зі zгадкою brand name product, type "buy fary (brand)".Tepli had keywords with a reference to the type of transport, for example, "buy lighting for a motorcycle."
Before the Colds, the key words of the type were "buy light LED lamps".Also a advertising campaign was created using #GoogleShopping and using the feed of the products that were downloaded from the site.A unique announcement for each type of keyword is created using the company’s advantages and a complete filling of fields:
Title 1
Title 2
Title 3
Description of 1
Description of 2
The road
4 Options of Additional References
4 Options of clarification
Number of Phones
Structured descriptions
Prices
The main screenshot shows the statistics for 2020-2022.It received 3780 clicks at an average value of 0.38 USD.For the correct tracking of the statistics I created goals in #GoogleAnalytics using #GoogleTagManager to fix all target actions on the site, namely: sending forms, calls, turn to the built-in online chat, emails.During this period, approximately 1180 goals were achieved at an average value of 1.2 USD.The conversion of the site is 26.28%.In the process, the robots analyzed a large number of data using #GoogleAnalytics, disconnected low-efficient advertising materials (Campanies, Advertising Groups, Advertising, Keywords).Created new for conducting A/B testing.So far, we continue a joint work on the project, quickly implemented corrections from the situation on the market and on the basis of analytics for the optimization of advertising campaigns.
Before the Colds, the key words of the type were "buy light LED lamps".Also a advertising campaign was created using #GoogleShopping and using the feed of the products that were downloaded from the site.A unique announcement for each type of keyword is created using the company’s advantages and a complete filling of fields:
Title 1
Title 2
Title 3
Description of 1
Description of 2
The road
4 Options of Additional References
4 Options of clarification
Number of Phones
Structured descriptions
Prices
The main screenshot shows the statistics for 2020-2022.It received 3780 clicks at an average value of 0.38 USD.For the correct tracking of the statistics I created goals in #GoogleAnalytics using #GoogleTagManager to fix all target actions on the site, namely: sending forms, calls, turn to the built-in online chat, emails.During this period, approximately 1180 goals were achieved at an average value of 1.2 USD.The conversion of the site is 26.28%.In the process, the robots analyzed a large number of data using #GoogleAnalytics, disconnected low-efficient advertising materials (Campanies, Advertising Groups, Advertising, Keywords).Created new for conducting A/B testing.So far, we continue a joint work on the project, quickly implemented corrections from the situation on the market and on the basis of analytics for the optimization of advertising campaigns.
Kyiv 
Available for hire