The online store of healthy products - GoogleAds, Google Shopping
The company is engaged in selling dietary food products.The customer has come with the task of tracing users to the site using #GoogleAdwords who want to replace harmful daily food products with healthier analogues.A unique strategy has been developed for the customer.About 1000 keywords are collected for interests and are divided into 3 types according to the correspondence degree (Hot, Hot, Cold).It is necessary to take into account the user's intention in the keywords, for example: buy, order, price, delivery, etc.Garyachi requests included the keywords зі zгадкою brand name product, type "buy cooking solosvit".The Topli included the keywords with the characteristics of the product which is sold on the site, the type - "buy cooking without sugar"
Before the Cold were the keywords of the type - "buy foods for the diet."Also a advertising campaign was created using #GoogleShopping and using the feed of the products that were downloaded from the site.A unique announcement is created for each type of keyword using the company’s advantages and a complete filling of fields:
Title 1
Title 2
Title 3
Description of 1
Description of 2
The road
4 Options of Additional References
4 Options of clarification
Number of Phones
Structured descriptions
Prices
The main screenshot shows the statistics for 2020-2022.During this period, only about $4940 was spent.124,000 clicks were obtained for an average value of 0.04 USD.For the correct tracking of the statistics I created goals in #GoogleAnalytics using #GoogleTagManager to fix all target actions on the site, namely: sending forms, calls, turn to the built-in online chat, mail.During this period, approximately 7800 goals were achieved at an average value of 0.63 USD.The conversion of the site is 5.65%.In the process, the robots analyzed a large number of data using #GoogleAnalytics, disconnected low-efficient advertising materials (Campanies, Advertising Groups, Advertising, Keywords).Created new for conducting A/B testing.So far, we continue a joint work on the project, quickly implemented corrections from the situation on the market and on the basis of analytics for the optimization of advertising campaigns.
Before the Cold were the keywords of the type - "buy foods for the diet."Also a advertising campaign was created using #GoogleShopping and using the feed of the products that were downloaded from the site.A unique announcement is created for each type of keyword using the company’s advantages and a complete filling of fields:
Title 1
Title 2
Title 3
Description of 1
Description of 2
The road
4 Options of Additional References
4 Options of clarification
Number of Phones
Structured descriptions
Prices
The main screenshot shows the statistics for 2020-2022.During this period, only about $4940 was spent.124,000 clicks were obtained for an average value of 0.04 USD.For the correct tracking of the statistics I created goals in #GoogleAnalytics using #GoogleTagManager to fix all target actions on the site, namely: sending forms, calls, turn to the built-in online chat, mail.During this period, approximately 7800 goals were achieved at an average value of 0.63 USD.The conversion of the site is 5.65%.In the process, the robots analyzed a large number of data using #GoogleAnalytics, disconnected low-efficient advertising materials (Campanies, Advertising Groups, Advertising, Keywords).Created new for conducting A/B testing.So far, we continue a joint work on the project, quickly implemented corrections from the situation on the market and on the basis of analytics for the optimization of advertising campaigns.
Kyiv 
Available for hire