Bumperonly

About Project

The client’s request included a redesign of the existing site to increase conversions, reorganizing the content structure and navigation to obtain a better user experience. The preparatory phase of the work included a thorough and detailed collection of data about the client’s business and key issues identified on their old site. This was done using Hotjar analysis and QA testing of his old site. In addition a study of the client’s business niche and main competitors was performed based on a detailed brief filled out by the client.

This way we were able to identify the main issues that prevented the site from increasing the conversion rate. Among the main problems were the following:

The site’s performance was very low.
The site design was outdated and looked “old-fashioned” against the competitors.
The site had problems with the navigation (it was very confusing) and the filtering logic.
Fitment functionality worked poorly (most competitors use such functionality on their sites).
There were a lot of bugs and problems with the code.
Problems with the form of content submission.

Key Features
- HotJar Analysis
- CRO Optimazation
- Custom UX/UI Design
- Custom Theme Development
- CWV Optimization
- PageSpeed Optimization
- Labels for Products
- Custom Tags Filtering
- Nested (>3 levels) Navigation Menu
- Fitment Verification
- Bread Pay Integration
- Subscriptions
- Judge.me Reviews Integration