Boutique-cosmetology | Oliynyk
#FacebookAds #creativeadvertising
Results:
Advertising budget - $4,471.57
Number of subscriptions (excluding unsubscribes) - 7,709
Average click-through rate - 1.92%
Cost per post - $9.3
Next post in 2 months
About the project:
Cosmetology boutique in Lviv city. Almost all types of cosmetology services are available.
Our main tasks:
✓ Laser hair removal appointments
✓ Increasing new audience on Instagram account
✓ Building a loyal brand
The main stumbling block and course of cooperation
→ Communication restrictions according to brand positioning
Therefore, discounts and aggressive triggers were immediately rejected
The main focus of advertising campaigns is appointments for laser hair removal services. After testing several types of advertising campaigns and audiences, we found what interested our audience segment and started receiving stable appointments.
In this segment of cosmetology, people do not buy or write directly – tested and proven.
So, our task was to grab attention and attract the maximum number of audience into the funnel. In our case, content plays a significant role, without it, we wouldn't have warmed up the audience for appointments.
We increased the new audience through expert videos with proper presentation and were able to get subscribers at an average of $0.56 each.
What's important: we often had to change our approach in information delivery, as the local geo audience relatively quickly burned out
Results:
Advertising budget - $4,471.57
Number of subscriptions (excluding unsubscribes) - 7,709
Average click-through rate - 1.92%
Cost per post - $9.3
Next post in 2 months
About the project:
Cosmetology boutique in Lviv city. Almost all types of cosmetology services are available.
Our main tasks:
✓ Laser hair removal appointments
✓ Increasing new audience on Instagram account
✓ Building a loyal brand
The main stumbling block and course of cooperation
→ Communication restrictions according to brand positioning
Therefore, discounts and aggressive triggers were immediately rejected
The main focus of advertising campaigns is appointments for laser hair removal services. After testing several types of advertising campaigns and audiences, we found what interested our audience segment and started receiving stable appointments.
In this segment of cosmetology, people do not buy or write directly – tested and proven.
So, our task was to grab attention and attract the maximum number of audience into the funnel. In our case, content plays a significant role, without it, we wouldn't have warmed up the audience for appointments.
We increased the new audience through expert videos with proper presentation and were able to get subscribers at an average of $0.56 each.
What's important: we often had to change our approach in information delivery, as the local geo audience relatively quickly burned out
Lvov 
Available for hire