Cactus — training center for high school students

Cactus is an educational center that has been specializing in preparing high school students for the ZNO and NMT for over 9 years. The company's mission is to ensure high quality of knowledge and training.

Task:
Create and implement an effective marketing strategy for the Cactus educational center that would allow:
- Optimize advertising campaigns in Google Ads, ensuring a steady flow of quality leads.
- Reduce customer acquisition costs without losing effectiveness.
- Increase the conversion of leads into actual clients by reducing the share of "cold" applications.
- Improve analytics and conversion tracking to make informed marketing decisions.
- Expand audience reach and find new potential segments for attracting students.

Results:
- A 15% reduction in CPA due to PMax and better targeting.
- A 30% increase in lead quality, resulting in higher conversion rates.
- A 25% higher ROAS (return on ad spend).
- Improved real-time analytics that allows for campaign adjustments based on data.