Cebia — a service for checking car history

Cebia — a leader in the field of vehicle history checks, especially popular among importers from Europe. The main focus of the company is to provide customers with confidence when purchasing used cars. The problem that Cebia faced in Ukraine was high customer acquisition costs with relatively low conversion rates.

Task: optimize Cebia's advertising campaigns, reduce the cost per lead, and ensure stable growth in the number of conversions.

Results:
- Number of conversions: 1,485 leads during the campaign period.
- Average cost per conversion: 169.07 UAH.
- Performance Max: brought 397 conversions at an average cost of 165.31 UAH.
- Total value of conversions: over 504 thousand UAH.
These results not only exceeded the client's expectations but also confirmed the effectiveness of the chosen strategy.

Long-term changes:
1. Stable reduction in customer acquisition costs.
2. Increase in brand awareness.
3. Increase in the share of repeat customers.

How we achieved this:
1. Conducted a detailed audit of advertising campaigns.
2. Used modern automation tools (Performance Max).
3. Focused on data and flexibly redistributed the budget.